{"id":919,"date":"2025-10-20T10:00:00","date_gmt":"2025-10-20T01:00:00","guid":{"rendered":"https:\/\/wakamono-research.co.jp\/media\/?p=919"},"modified":"2026-04-01T10:52:39","modified_gmt":"2026-04-01T01:52:39","slug":"gen-z-japan-no-alcohol","status":"publish","type":"post","link":"https:\/\/wakamono-research.co.jp\/media\/gen-z-japan-no-alcohol\/","title":{"rendered":"\u4ee4\u548c\u306e\u82e5\u8005\u306e\u7d044\u4eba\u306b1\u4eba\u300c20\u6b73\u3092\u904e\u304e\u3066\u304a\u9152\u3092\u98f2\u307f\u305f\u304f\u306a\u3044\u300d\u3068\u56de\u7b54"},"content":{"rendered":"\n<p>\u4f1a\u793e\u3067\u90e8\u4e0b\u3092\u98f2\u307f\u306e\u5834\u306b\u8a98\u3044\u306b\u304f\u304f\u306a\u3063\u305f\u308a\u3001\u304a\u9152\u306e\u5834\u3067\u306e\u3061\u3087\u3063\u3068\u3057\u305f\u884c\u52d5\u3084\u8a00\u52d5\u304c\u300c\u30a2\u30eb\u30b3\u30fc\u30eb\u30cf\u30e9\u30b9\u30e1\u30f3\u30c8\u300d\u3068\u8a00\u308f\u308c\u308b\u4ee4\u548c\u6642\u4ee3\u3002<\/p>\n\n\n\n<p>\u300c\u9152\u306e\u5834\u300d\u3060\u3051\u306a\u304f\u300c\u304a\u9152\u300d\u305d\u306e\u3082\u306e\u306b\u30a2\u30ec\u30eb\u30ae\u30fc\u304c\u3042\u308b\u82e5\u8005\u3082\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ee4\u548c\u306e\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u306e22.5%\u300c20\u6b73\u3092\u904e\u304e\u3066\u3082\u304a\u9152\u3092\u98f2\u307f\u305f\u304f\u306a\u3044\u300d<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"815\" src=\"http:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-1024x815.webp\" alt=\"\u3042\u306a\u305f\u306f20\u6b73\u3092\u904e\u304e\u305f\u3089\u304a\u9152\u3092\u98f2\u307f\u305f\u3044\u3067\u3059\u304b\uff1f\" class=\"wp-image-921\" srcset=\"https:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-1024x815.webp 1024w, https:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-300x239.webp 300w, https:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-768x611.webp 768w, https:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-1536x1223.webp 1536w, https:\/\/wakamono-research.co.jp\/media\/wp-content\/uploads\/2025\/10\/\u304a\u9152\u5186\u30b0\u30e9\u30d5-2048x1630.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u30ef\u30ab\u30e2\u30ce\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u5168\u56fd\u306e14\u6b73\uff5e19\u6b73\u306e\u82e5\u8005\uff08\u7537\u5973\uff09\u306b<\/p>\n\n\n\n<p class=\"is-style-emboss_box\"><strong>\u3042\u306a\u305f\u306f20\u6b73\u3092\u904e\u304e\u305f\u3089\u304a\u9152\u3092\u98f2\u3093\u3067\u307f\u305f\u3044\u3067\u3059\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u3068\u3044\u3046\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3059\u308b\u3068\u3001<strong><span class=\"swl-marker mark_yellow\">22.5%\u306e\u82e5\u8005\u304c\u300120\u6b73\u3092\u904e\u304e\u3066\u3082\u300c\u304a\u9152\u3092\u98f2\u307f\u305f\u3044\u3068\u306f\u601d\u308f\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u305f<\/span><\/strong>\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u3001\u304a\u9152\u3092\u98f2\u307f\u305f\u304f\u306a\u3044\u82e5\u8005\u304b\u3089\u306f<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>\u300c\u5065\u5eb7\u306b\u3088\u304f\u306a\u3044\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u5065\u5eb7\u306b\u60aa\u3044\u3057\u89aa\u304c\u98f2\u3093\u3067\u3044\u306a\u3044\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u5065\u5eb7\u306b\u751f\u304d\u305f\u3044\u300d<\/li>\n\n\n\n<li>\u300c\u5065\u5eb7\u3092\u5927\u5207\u306b\u3057\u305f\u3044\u300d<\/li>\n\n\n\n<li>\u300c\u4f53\u306b\u60aa\u5f71\u97ff\u3060\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u75c5\u6c17\u306b\u306a\u308b\u30ea\u30b9\u30af\u304c\u4e0a\u304c\u308a\u305d\u3046\u300d<\/li>\n\n\n\n<li>\u300c\u5bff\u547d\u304c\u7e2e\u307e\u308b\u304b\u3089\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f<strong><span class=\"swl-marker mark_yellow\">\u201c\u5065\u5eb7\u201d\u3092\u7406\u7531\u306b\u98f2\u307f\u305f\u304f\u306a\u3044<\/span><\/strong>\u3068\u3044\u3046\u58f0\u304c\u591a\u304f\u96c6\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u82e5\u8005\u306e\u8eab\u306e\u56de\u308a\u3067\u304a\u9152\u306b\u3088\u3063\u3066\u5065\u5eb7\u3092\u5bb3\u3057\u305f\u4eba\u3082\u3044\u305f\u3088\u3046\u3067\u3001\u305d\u306e\u3088\u3046\u306a\u7d4c\u9a13\u304b\u3089\u3082<strong>\u300c\u4f53\u306b\u826f\u304f\u306a\u3044\u3082\u306e\u300d<\/strong>\u3092\u6b32\u3059\u308b\u3068\u3044\u3046\u611f\u899a\u306b\u306f\u306a\u3089\u306a\u304b\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u306b\u3082\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>\u300c\u9154\u3044\u305f\u304f\u306a\u3044\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u9154\u3044\u3064\u3076\u308c\u305f\u304f\u306a\u3044\u300d<\/li>\n\n\n\n<li>\u300c\u9154\u3063\u305f\u3068\u304d\u306b\u4f55\u3092\u3059\u308b\u304b\u5206\u304b\u3089\u305a\u6016\u3044\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u9154\u3063\u3066\u3057\u307e\u3046\u3068\u3084\u3070\u3044\u3053\u3068\u3057\u305d\u3046\u3060\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u9154\u3063\u6255\u3063\u305f\u3089\u4f53\u8abf\u4e0d\u826f\u306b\u306a\u308a\u305d\u3046\u3060\u304b\u3089\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069<strong>\u201c\u9154\u3044\u305f\u304f\u306a\u3044\u201d<\/strong>\u3068\u3044\u3046\u82e5\u8005\u3082\u58f0\u3082\u76ee\u7acb\u3064\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>\u300c\u89aa\u304c\u98f2\u9152\u3057\u3066\u5927\u66b4\u308c\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u9154\u3063\u6255\u3063\u3066\u3044\u308b\u59ff\u304c\u5acc\u3060\u304b\u3089\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3046\u3001<strong><span class=\"swl-marker mark_yellow\">\u201c\u9154\u3063\u6255\u3044\u201d\u306b\u5bfe\u3057\u3066\u5acc\u60aa\u611f\u3092\u6301\u3064<\/span><\/strong>\u50be\u5411\u3082\u3042\u308a\u3001\u9154\u3046\u3053\u3068\u306f\u300c\u6065\u305a\u304b\u3057\u3044\u3053\u3068\u300d\u300c\u307f\u3059\u307c\u3089\u3057\u3044\u3053\u3068\u300d\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u307e\u3067\u8003\u3048\u3066\u3044\u308b\u82e5\u8005\u3082\u3044\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>\u300c\u30a2\u30eb\u30b3\u30fc\u30eb\u4e2d\u6bd2\u306b\u306a\u308a\u305f\u304f\u306a\u3044\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u304a\u9152\u306b\u6016\u3044\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308b\u304b\u3089\u300d<\/li>\n\n\n\n<li>\u300c\u304a\u7236\u3055\u3093\u304c\u304a\u9152\u3067\u4eba\u683c\u5909\u308f\u308b\u304b\u3089\u6016\u304f\u3066\u98f2\u3081\u306a\u3044\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u3001\u304a\u9152\u306b\u3088\u3063\u3066<strong><span class=\"swl-marker mark_yellow\">\u4f55\u304b\u306e\u30c8\u30e9\u30d6\u30eb\u3084\u5371\u967a\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u308b\u30ea\u30b9\u30af\u3092\u5fc3\u914d\u3059\u308b\u58f0<\/span><\/strong>\u3082\u3002<\/p>\n\n\n\n<p>\u300c\u304a\u9152\u3055\u3048\u98f2\u307e\u306a\u3051\u308c\u3070\u300d\u3068\u5f8c\u6094\u3092\u3057\u305f\u304f\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list 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is-style-check_list\">\n<li>\u300c\u697d\u3057\u305d\u3046\u300d<\/li>\n\n\n\n<li>\u300c\u304a\u3044\u3057\u305d\u3046\u300d<\/li>\n\n\n\n<li>\u300c\u30b9\u30c8\u30ec\u30b9\u767a\u6563\u306b\u306a\u308a\u305d\u3046\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069\u3001<strong>\u304a\u9152\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u76f4\u7d50\u3059\u308b\u56de\u7b54<\/strong>\u3092\u3059\u308b\u82e5\u8005\u304c\u5727\u5012\u7684\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4ee4\u548c\u306e\u82e5\u8005\u3082\u5927\u4eba\u306b\u306a\u3063\u305f\u3089<\/p>\n\n\n\n<p><strong><span class=\"swl-marker 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